There’s a lot of debate in the crafting world around when the best time is to start advertising and selling Christmas products, and I don’t think there’s a right answer.
I had a sale of a Christmas decoration in February, and that couldn’t be much further from the next one.
Generally though, I don’t think people start buying Christmas stuff until after a specific date, such as Halloween or a birthday. For me, is after my birthday in October. However there are, increasingly more it seems, people who like to get organised and start stocking up throughout the year.
So what’s the best way to capture these sales but equally not annoying the people who don’t want to think about Christmas until at least the autumn.
From my limited experience, I think the products should be available from July/August time but posting about them should come slowly. Maybe test the waters in August, but don’t go full on Christmas in every social media post until October.
That said I know of some who have already been making Christmas orders, so who knows really. Let me know what you think!