For quite a few months now, things have been going on in the background at Concrete Gems HQ, which could mean some very big changes coming this way soon. I am diversifying my product range.
When you set up as a small business, there are so many pieces of advice thrown at you, but one of the biggest ones is to find your niche! In other words, don’t try and make everything, but concentrate on one area or one type of product. And I think I’ve done that quite well so far! Concrete home décor is definitely a niche area and one that some people love (yay!) but some people hate (boo!), like marmite!! It is a material that not many people think of for products, and something that can be versatile, beautiful and totally unique. Unfortunately, concrete is also something that you wouldn’t buy repeatedly, unlike food or wax melts for example, and this means that returning customers are less likely.
Having said that, all of the advice suggests that the only way to be a successful business owner is to niche down. If you’d like to find out more about niching down, check out this blog. Maybe I haven’t quite found my product yet!
Another thing that running a small business requires is constant adaptation and change, usually achieved through trail and error. Which products sell, which don’t. Which platforms are best to sell on, etc. etc.
And so I came to my decision! I’m going to go and do the exact opposite of niching down and instead diversify into a new product line! Eek! This is quite a scary prospect and I haven’t quite worked out exactly how everything is going to work. Do I set up a separate business or run everything together as one? Do I use the same name or a separate tagline, or something completely different? Should I set up separate Facebook and Instagram pages? Or combine everything. I don’t want to confuse the customer. But I also don’t want to give myself extra, unnecessary work to do, especially at the beginning.
Please don’t worry though, I’m not giving up on the concrete at all. All of my products are and will still be available over at my shop. I will also still be making more. You will just find some other products also appearing alongside them, which I really hope you will also like.
I would love to hear your thoughts and comments on this. After all, you are the customer and I am here to serve your needs and wants. The images below will give you a little hint about what I might be expanding into. 😉