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Diversifying my product range

For quite a few months now, things have been going on in the background at Concrete Gems HQ, which could mean some very big changes coming this way soon. I am diversifying my product range.

When you set up as a small business, there are so many pieces of advice thrown at you, but one of the biggest ones is to find your niche! In other words, don’t try and make everything, but concentrate on one area or one type of product. And I think I’ve done that quite well so far! Concrete home décor is definitely a niche area and one that some people love (yay!) but some people hate (boo!), like marmite!! It is a material that not many people think of for products, and something that can be versatile, beautiful and totally unique. Unfortunately, concrete is also something that you wouldn’t buy repeatedly, unlike food or wax melts for example, and this means that returning customers are less likely.

Having said that, all of the advice suggests that the only way to be a successful business owner is to niche down. If you’d like to find out more about niching down, check out this blog. Maybe I haven’t quite found my product yet!

Another thing that running a small business requires is constant adaptation and change, usually achieved through trail and error. Which products sell, which don’t. Which platforms are best to sell on, etc. etc.

And so I came to my decision! I’m going to go and do the exact opposite of niching down and instead diversify into a new product line! Eek! This is quite a scary prospect and I haven’t quite worked out exactly how everything is going to work. Do I set up a separate business or run everything together as one? Do I use the same name or a separate tagline, or something completely different? Should I set up separate Facebook and Instagram pages? Or combine everything. I don’t want to confuse the customer. But I also don’t want to give myself extra, unnecessary work to do, especially at the beginning.

Please don’t worry though, I’m not giving up on the concrete at all. All of my products are and will still be available over at my shop. I will also still be making more. You will just find some other products also appearing alongside them, which I really hope you will also like.

I would love to hear your thoughts and comments on this. After all, you are the customer and I am here to serve your needs and wants. The images below will give you a little hint about what I might be expanding into. 😉

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Concrete and Clay Collaboration

I have something very exciting to share with you today, which I guess you might have seen if you follow me on social media: my very first collaboration. I’ve been working with the fantastic Kim from @maidinards to bring you this wonderful gift set.

The set includes:

  • a marbled black and white concrete trinket trays – the tray is hexagonal and about 10cm diameter. It has a cork base to protect furniture and has been sealed with a gloss finish. The marbling is completely unique and no two are ever the same. The tray is finished with a silver leaf edging.
  • A pair of personalised initial cufflinks. These are made of clay and come in a choice of square, circle or heart shape. Your initials are then added in red or black. These come in a small box as well.

The whole set is £20 plus postage, which is an exclusive collaboration price.

This is a fabulous gift idea, especially with Father’s Day coming up soon, so why not grab yours now. Send me a message here or on social media @gemsconcretegems to reserve yours now.

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Be my Concrete Valentine!

What better way to show your commitment and everlasting love than a concrete gift this Valentine’s! My concrete pieces are long lasting, solid and beautiful and really evoke a feeling of permanence. Give a gift that lasts this valentine’s rather than chocolates and flowers!

I have some special valentine’s pieces on offer this year which I think you will really like! Take a look below and contact me if there’s anything you fancy!

Also please pop by my Instagram account @gemsconcretegems tomorrow at 6pm (1st February) where I will be taking part in the @craftyfeatures valentine’s market. Lots of great offers to be had!

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Keeping it real in 2019

It’s always tempting at this time of year to make crazy unrealistic resolutions, whether for yourself or for your business, and I’m not saying that I’m not going to do the same, but it is so important not to put too much on your plate all at once either. This is perhaps why I’m writing this post now rather than 3 weeks ago.

I have some big plans and plenty of new ideas for Gem’s Concrete Gems for 2019, but I’m also massively aware of my limitations, the biggest one of which is my time. I’ve always said my business is going to be a slow burner, due to having small children which take up most of my time, and working 2 days a week, which pretty much takes up the rest of the time I have! I’m just left with evenings and the odd nap to ‘concrete’. It’s a bit of a chicken and egg situation really in that if I don’t have time to work on the business, it will never grow enough to be able to stop working at my ‘proper’ job, which would then give me more time to work on growing the business!! That said though, as the boys get older and start school / preschool, I will gradually have more time to devote to concreting anyway. So whilst I’m keen to move forward, it’s understandable if I don’t get very far I think.

Anyway, back to my big plans! I have set myself the usual goals of being more organised and spending less time procrastinating, and these have largely started out well (I think). I’ve bought some new shelving units (see below) and finally unpacked my stock after December’s craft fairs. This made me realise that I need to build up more stock, so I’ve been in the workshop a bit as well over the past couple of weeks.

Procrastination is a hard one for me, as I am trying to increase my social media following (in the hope of converting followers to sales) but this seems to require a lot of liking, following, posting etc. which feels like procrastination really. I try to do it whilst watching TV in the evening but then it feels like I’m never really relaxing, so I’m not sure whether I need to look at my approach a bit. I’m definitely thinking of scheduling more posts so that I can do more in one go and then ignore it for a while, but I guess it’s just one of those necessities when trying to run an online craft business!

Bigger plans that I’m not sure whether they are achievable this year are to get myself into a physical shop or two! This would be amazing, however it feels like a long way off yet. It requires firstly more stock, and secondly lots of networking and applications to stores. Obviously once again, these things take time, so I will see how it goes.

I’d also like to grow the blog, and possibly set it up so I can sell directly from it, but I’m not sure if this is feasible at the moment (possibly part of the 5 year plan).

New ideas!

I have so many new ideas floating around in my head that it’s impossible to put them all into writing. However, I’m currently working on some pieces for Valentine’s Day, which I will be selling over on my Instagram account @gemsconcretegems as part of the @craftyfeatures Valentine’s market on 1st February. Be sure to check it out!

I’ve also been working on some miniature pots like the ones below, which will be going on Etsy soon! Keep a look out or send me a message if you’re interested.

Colour is another area I am experimenting with at the moment, in particular marbling in the concrete, such as in the coasters below. I love the effect in these.

Marbled hexagonal concrete coasters

Finally I have started to offer personalisation, so that customers can have their initials or a word on their item, as below.

Hexagonal concrete tealight holder personalised

So, these are my plans, we will see how it all pans out, but I’m not going to be too disheartened if I don’t make as much progress as I’d like, because I have time and it’s better to get it right in the long run than mess it up now! It’s all about keeping it real and enjoying the ride!