It’s always tempting at this time of year to make crazy unrealistic resolutions, whether for yourself or for your business, and I’m not saying that I’m not going to do the same, but it is so important not to put too much on your plate all at once either. This is perhaps why I’m writing this post now rather than 3 weeks ago.
I have some big plans and plenty of new ideas for Gem’s Concrete Gems for 2019, but I’m also massively aware of my limitations, the biggest one of which is my time. I’ve always said my business is going to be a slow burner, due to having small children which take up most of my time, and working 2 days a week, which pretty much takes up the rest of the time I have! I’m just left with evenings and the odd nap to ‘concrete’. It’s a bit of a chicken and egg situation really in that if I don’t have time to work on the business, it will never grow enough to be able to stop working at my ‘proper’ job, which would then give me more time to work on growing the business!! That said though, as the boys get older and start school / preschool, I will gradually have more time to devote to concreting anyway. So whilst I’m keen to move forward, it’s understandable if I don’t get very far I think.
Anyway, back to my big plans! I have set myself the usual goals of being more organised and spending less time procrastinating, and these have largely started out well (I think). I’ve bought some new shelving units (see below) and finally unpacked my stock after December’s craft fairs. This made me realise that I need to build up more stock, so I’ve been in the workshop a bit as well over the past couple of weeks.
Procrastination is a hard one for me, as I am trying to increase my social media following (in the hope of converting followers to sales) but this seems to require a lot of liking, following, posting etc. which feels like procrastination really. I try to do it whilst watching TV in the evening but then it feels like I’m never really relaxing, so I’m not sure whether I need to look at my approach a bit. I’m definitely thinking of scheduling more posts so that I can do more in one go and then ignore it for a while, but I guess it’s just one of those necessities when trying to run an online craft business!
Bigger plans that I’m not sure whether they are achievable this year are to get myself into a physical shop or two! This would be amazing, however it feels like a long way off yet. It requires firstly more stock, and secondly lots of networking and applications to stores. Obviously once again, these things take time, so I will see how it goes.
I’d also like to grow the blog, and possibly set it up so I can sell directly from it, but I’m not sure if this is feasible at the moment (possibly part of the 5 year plan).
I have so many new ideas floating around in my head that it’s impossible to put them all into writing. However, I’m currently working on some pieces for Valentine’s Day, which I will be selling over on my Instagram account @gemsconcretegems as part of the @craftyfeatures Valentine’s market on 1st February. Be sure to check it out!
I’ve also been working on some miniature pots like the ones below, which will be going on Etsy soon! Keep a look out or send me a message if you’re interested.
Colour is another area I am experimenting with at the moment, in particular marbling in the concrete, such as in the coasters below. I love the effect in these.
Finally I have started to offer personalisation, so that customers can have their initials or a word on their item, as below.
So, these are my plans, we will see how it all pans out, but I’m not going to be too disheartened if I don’t make as much progress as I’d like, because I have time and it’s better to get it right in the long run than mess it up now! It’s all about keeping it real and enjoying the ride!