Getting the balance right – running a business from your phone
8th October 2019
I’ve recently had a painful, but insightful experience. I fell down the stairs and my phone bore the brunt of it (luckily I wasn’t hurt). But this meant, I had to send it off to be mended (for a lot of money) and I was left for four whole days with no phone. No instant access to email, no access to my Etsy or Amazon seller apps, or my website. No instant access to Instagram, Twitter, Facebook, Pinterest. And no camera to snap product pics and life pics. Each time I wanted to check anything, I had to log into the laptop, and if you’ve ever used Instagram on a laptop, you will know, it just isn’t worth bothering. Not to mention the annoyance of no one being able to call me either.
Anyhow, this experience got me thinking about my phone usage. Getting the balance right is a tricky business. If you are running a business from your phone, modern life dictate that customers want instant responses, and an active presence on social media is essential. And so, I do use my phone quite a lot. But sitting there with your nose stuck in your phone 24/7 is also no good. Firstly, for actually producing your products; and secondly for the rest of life – family, hobbies, partners, friends etc. They are not going to be impressed if you are constantly on your phone.
I realised from my four days phone-free that I love my phone and everything it provides me in terms of speed and ease of running my business, as well as camera quality, keeping in touch with people, looking things up on google, tracking my fitness, etc. Conversely though, I did partially enjoy being without it. I had more time for other things and gave me a feeling of freedom. I enjoyed just watching tv and not scrolling through my phone at the same time. However, I just couldn’t quite shake the feeling of FOMO (fear of missing out) on orders, conversations, news etc. etc.
Getting it right
So is it really possible to get the balance right? I think that it is. In reality, the length of time it takes to reply isn’t going to make or break a sale, I don’t think. People will wait a few hours for a response. Actually it may also be quicker to do all your emails in one go, rather than constantly checking them throughout the day. The same probably applies to social media too. Less of the mindless scrolling and more intentional interactions.
A few hours a day phone free is definitely recommended anyway and I plan on trying harder to organise my time on my phone better. Less procrastinating, and more productivity. Saying all that, though, it’s so easy to fall back into the same old routine…