Last weekend I had a stall at my first ever craft fair and it was certainly a fantastic learning experience! I didn’t sell as much as I’d wanted to and only really sold to friends and family, which is definitely not the way to have a profitable business, but hey ho it is still early days.
The above picture is my stall table. I think it looks quite good but it definitely couldn’t have had anything else on it. I actually requested a smaller table, not realising quite how much stock I had and how big some of the pieces are. Luckily they were able to squeeze in a bigger table for me, but I did feel a bit silly and guilty for messing them around. So I’d really recommend doing a full mock up of your table before you go if you can. I only mocked up a few items at home beforehand but that obviously wasn’t enough.
It took a lot longer than I thought it would to set up my display. I had a lot of stock as I didn’t want to risk running out, so it took quite a few trips from the car to bring everything in and then I had to unpack it all and figure out how to display it best. I moved things about quite a lot and rearranged it as the afternoon went on. This is definitely one of those things that gets quicker with practice and experience.
My biggest light bulb moment though was that it is so important to present your items to the right demographic. The fair I attended was in a church, where the majority of footfall were the elderly population, who were buying things like cross stitched Christmas cards, mini paper Christmas trees and stained glass decorations, all of which were at the lower end of the price scale and were quite traditional in design. It seemed like a lot of people weren’t even there to buy anything, except many some tea and cake! My products are definitely more on the modern and on trend size of things, which is in opposition to the majority of customers.
Now I did have items on my stall which fitted a range of price points, but I think that my ideal customer just wasn’t there. So many people complimented my products, which suggests that they are aesthetically pleasing, but obviously they didn’t like them enough to actually pay money for them! My ideal customer is in the 25 to 45 age bracket, mostly female, with disposable income and a liking for unique, modern trends, and that is not who came to visit my stall!
Another factor in this was that there just were not that many people attending and there were not that many craft stalls either, which wouldn’t have helped bring in customers. So I now know that I certainly need to consider who might be attending a fair before I decide whether to have a stall there or not! If I want to make a profitable business, then I need to be a bit savvy in this respect, otherwise it is just a waste of time.
However, in spite of this, I think this was a really beneficial experience as a first attempt. It made me consider how to set up as stall, what stock and equipment I’d need and how to behave whilst there, so now I feel much more prepared to tackle a bigger fair in the future!